Good web headlines/ Bad Web headlines

May 7, 2009 at 6:01 pm (Uncategorized)

Finding the right headline for your Web story is nearly as important as the story itself. If no one knows what it is about, then no one will read it.

This in my opinion is a good web headline, from todays Irish times.

‘High redundancy levy ruled out’

It’s short, includes important search words, and follows the subject-verb guidelines. It’s also in active voice and lets readers know the most important part of the story they are about to read.

This however, is an example of a headline gone wrong, from the Derry Journal.

“Dishonest Boastings about the the Republic thats coming”.

It’s not specific enough for a search engine, and it dosn’t covey what the article is about.


Don’t let your great headlines turn into bad headlines. Tell your readers what they want to know — what your story is about.

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