US Newspapers need to adapt in order to survive

May 1, 2009 at 10:29 am (Uncategorized)

In Americas confluence of declining revenue has led to the biggest cuts in newspaper history. The Seattle Post Intelligencer stopped the presses after 145 years last month to go entirely digital while the Ann Arbor News in Michigan announced it would do so in July. In Denver, the Rocky Mountain News closed entirely, just weeks short of its 150th anniversary. The Detroit Free Press has come up with an alternative strategy of only offering home delivery three days a week – there goes the paper boy – while selling editions every day at news stands.

The owner of The Chicago Sun-Times filed for bankruptcy protection at the end of March with the chilling prediction that it expects advertising revenue to plummet a further 30 per cent this year.

In December, the Tribune company, which owns the Chicago Tribune , the Los Angeles Times and several other big papers, went into bankruptcy too.

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